India Design Festival 2008 - Workshop on Furniture Design

Workshop - 'Integrated Platform Strategies'

Venue: Hotel Deccan Rendezvous
Off Apte Road Pune 411 004
Date : Friday, 13 February 2009
Time : 9:00 AM - 6:00 PM

Programme

Workshop	Workshop - 'Integrated Platform Strategies'
Date Friday, 13 February 2009 Time: 9:00 AM - 6:00 PM Venue: Hotel Deccan Rendezvous Off Apte Road Pune 411 004 Charges: Rs. 2500 / - Discounts for students / academics / more than 3 people from one company Contact: Vinay Rawat 91- 9999827627 vinay.rawat@cii.in Hrridaysh Deshpande +91- 9921378687 hrridaysh@elephantversity.com Organizers Confederation of Indian Industry(CII) and Elephantversity Institute of Innovation Registration vinay.rawat@cii.in or hrridaysh@elephantversity.com	Many of the traditional drivers for business success including the ways and means of competing are radically changing. The new climate for innovation promises to have a profound and lasting impact on organizational form and business management processes at a strategic, operational and inter-organizational level, not least, in the area of business planning activity. The one-day intensive workshop session explores through in depth case-illumination, the strategic and operative benefits of an integrated platform approach to business planning processes and practices. Topics Defining what is a platform ?, Innovation Types. Aggregate Project (Portfolio) Planning. Outlining through case illustration a range of platform typologies such as Technology Platforms (OEM), Design Platforms (ODM), Service Platform (OSeM), Communications Platforms, Brand Platforms (OBM) and Systemic Innovation Platforms (OSM). Providing a set of 'competence-based criteria' which can be used to evaluate if a platform is indeed a platform, and has the power and potential to be strategically significant for a business. Strategic Asset, Competitive Benefit. Delivery The workshop will be delivered with the help of in-depth case illustration in a lectures / presentations format. There will be intensive group work followed by group presentations & discussions. Who should attend ? Engineers, Marketers, Economists, Business Strategists, Business Managers, Brand Managers, designers, owners of SME's. Facilitator Peter McGrory is the Professor of Design Management & Leadership School of Design, University of Art & Design Helsinki TaiK. Along with his position as Professor of Design Management at the School of Design at the University of Art & Design Helsinki TaiK, and Director of the Finnish Design Management Institute, Professor McGrory's current research interests involve, amongst others, exploring the breadth and strategic potential of integrated platform strategies as a basis for gaining and sustaining competitive advantage in international markets. Markku Salimaki, is the Director of the International Design Business Management Program, Helsinki School of Economics HSE. Having graduated from the Helsinki University of Technology HUT (Industrial Management), Markku worked in different managerial positions in the Finnish Ceramic and Glass Industry. He commenced his doctoral studies at HSE in 1992, completed his Licentiate Degree in 1996, and Doctor of Science degree in 2003. Markku is Director of the Multi-Disciplinary IDBM Program.

Workshop

Workshop - 'Integrated Platform Strategies'

Date
Friday, 13 February 2009

Time:
9:00 AM - 6:00 PM

Venue:
Hotel Deccan Rendezvous
Off Apte Road Pune 411 004

Charges:
Rs. 2500 / -
Discounts for students /
academics / more than 3 people
from one company

Contact:
Vinay Rawat
91- 9999827627
vinay.rawat@cii.in
Hrridaysh Deshpande
+91- 9921378687
hrridaysh@elephantversity.com

Organizers
Confederation of Indian Industry(CII)
and
Elephantversity Institute of Innovation

Registration
vinay.rawat@cii.in
or
hrridaysh@elephantversity.com

Many of the traditional drivers for business success including the ways and means of competing are radically changing. The new climate for innovation promises to have a profound and lasting impact on organizational form and business management processes at a strategic, operational and inter-organizational level, not least, in the area of business planning activity. The one-day intensive workshop session explores through in depth case-illumination, the strategic and operative benefits of an integrated platform approach to business planning processes and practices.

Topics

Defining what is a platform ?, Innovation Types.
Aggregate Project (Portfolio) Planning.
Outlining through case illustration a range of platform typologies such as Technology Platforms (OEM), Design Platforms (ODM), Service Platform (OSeM), Communications Platforms, Brand Platforms (OBM) and Systemic Innovation Platforms (OSM).
Providing a set of 'competence-based criteria' which can be used to evaluate if a platform is indeed a platform, and has the power and potential to be strategically significant for a business.
Strategic Asset, Competitive Benefit.

Delivery
The workshop will be delivered with the help of in-depth case illustration in a lectures / presentations format. There will be intensive group work followed by group presentations & discussions.

Who should attend ?
Engineers, Marketers, Economists, Business Strategists, Business Managers, Brand Managers, designers, owners of SME's.

Facilitator Peter McGrory is the Professor of Design Management & Leadership School of Design, University of Art & Design Helsinki TaiK. Along with his position as Professor of Design Management at the School of Design at the University of Art & Design Helsinki TaiK, and Director of the Finnish Design Management Institute, Professor McGrory's current research interests involve, amongst others, exploring the breadth and strategic potential of integrated platform strategies as a basis for gaining and sustaining competitive advantage in international markets.

Markku Salimaki, is the Director of the International Design Business Management Program, Helsinki School of Economics HSE. Having graduated from the Helsinki University of Technology HUT (Industrial Management), Markku worked in different managerial positions in the Finnish Ceramic and Glass Industry. He commenced his doctoral studies at HSE in 1992, completed his Licentiate Degree in 1996, and Doctor of Science degree in 2003. Markku is Director of the Multi-Disciplinary IDBM Program.