Venue: Hotel Deccan Rendezvous
Off Apte Road Pune 411 004
Date : Tuesday, 10 February 2009
Time : 8.45 am to 6.00 pm
Programme
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Date Tuesday, 10 February 2009 Time: 8.45 am to 6.00 pm Venue: Hotel Deccan Rendezvous Off Apte Road Pune 411 004 Charges: Rs. 2500 / - Discounts for students / academics / more than 3 people from one company Contact: Vinay Rawat 91- 9999827627 vinay.rawat@cii.in Hrridaysh Deshpande +91- 9921378687 hrridaysh@elephantversity.com Organizers Confederation of Indian Industry Knowledge Partner Elephantversity Institute of Innovation Registration vinay.rawat@cii.in or hrridaysh@elephantversity.com |
"Design is not just about the way things look. Design is also about the way things are used; how they are communicated to the world; and the way they are produced." - John Thakara For SME's design, innovation and growth are linked. Design investment can increase long-term profitability. Innovation and design aren't simply about new products or technology. They're also about how to improve products in everyday use, leading to reduced costs, increased usability and new business opportunities. Research has proven that businesses that use design innovate more often, more effectively and compete less on price. Companies that integrate design at the highest strategic levels are 2.5 times more successful than those that do not. Yet only 15% of organizations use design at this level. One of the reasons may be they just don't know how. This workshop is all about experiencing how design intervention can create a competitive advantage for you - meaning market leadership, increased sales and lower costs through greater efficiency. The design challenge for the workshop will be related to how industry can innovate in a recession. Presenters will share several strategies for designing new products, services, and offerings, and participants will explore how they might apply these to their own businesses. Topics Human-centered design Interactive brainstorming and prototyping activities Branding and Strategy Product Innovation through User Centred Design Interactive discussion Who should attend The workshop is for owners, managing directors, senior managers of Small and Medium Enterprises aiming to grow and improve their performance through design. Facilitator Jocelyn Wyatt leads IDEO's efforts in integrating design for social impact and business factors. Jocelyn's career has focused on building social enterprises and advising businesses in the developing world. She believes that design is an effective tool to address some of the world's largest problems. Sandy Speicher is one of the leaders of IDEO's Transformation practice, focusing on the design of learning tools and experiences. The Transformation practice helps client's use the tools and methods of design to work in new ways, to address the challenges of the future, and to affect change in their organizations. Sandy has led and contributed to a range of programs in industries such as telecommunications, healthcare, and education. |
