India Design Festival 2008 - Workshop on Furniture Design

Workshop - 'Trends and Design Strategy for India'

By Onio Design : 0930-1630 hrs; Onio Design; Pune
13 February 2009, Friday

Programme

Workshop	Trends & Design Strategy for India
Date Friday, 13 February 2009 Time 0930 AM - 4.00 PM Venue Seasons Hotel 128 /2, Sanewadi, Aundh Pune - 411007 Tel : 020-40009999 Charges Rs. 7, 500/- per person (For industry participants) (Rs. 6,750 early bird price for registrations before 20^th November) Rs. 4,000/- per person (For institution participants) Includes instructional fees and materials. Discounts are available to companies that send three or more employees. Contact Pratima Kalmadi +91 9923183651, +91-020-27292173/74 Ext 301 pratima@oniodesign.com Organizers Onio Design Pvt. Ltd.	India has seen a rapid change in the past couple of years. We believe that Social Trends and Cultural Insights are becoming the key to innovation today, especially in the emerging markets like India. Increasingly, trends thinking is finding its use in deciding future strategy of businesses and developing new products and interactions. This one day workshop focuses on understanding Trends, Consumer Segmentation for India and how to hone the innovation direction using them. As the global focus shifts to the Indian market, there is a curiosity to understand Indian consumer insights and trends that gobeyond statistics. Trends thinking, is a powerful way to define and align the innovation strategy. For the participants The one -day workshop organized by Onio will focus on : Understanding Trends and how they can be leveraged in product innovation or brand strategy? Understand difference in Trend Spotting, Fashion trends and Social Trends Consumer Segmentation and Trends mapping What are the Trends for 2009-2010? Hands-on workshop on Trends and Application. Who should attend The workshop is best suited for Senior Management, Entrepreneurs in Consumer product Industry, Design Researchers, Brand Managers, Product Managers, R&D managers and Designers. This workshop will be significant for those who are interested in understanding and strengthening their knowledge about trends and consumer segmentation, with a primary focus on the application of the same for their industries. Facilitators The day will be facilitated by Mr. Manoj Kothari, who is the Founder director and principal strategist at Onio Design. The first half of the day would consist of an elaboration of Trends for India 2009-10, followed by a presentation on a unique consumer segmentation methodology for India, developed by Onio. Post lunch will be an interactive workshop which will focus on the application of trends and segmentation in order to give the participants a comprehensive knowledge about using the same in their respective industries.

Workshop

Trends & Design Strategy for India

Date
Friday, 13 February 2009

Time
0930 AM - 4.00 PM

Venue
Seasons Hotel
128 /2, Sanewadi, Aundh
Pune - 411007
Tel : 020-40009999

Charges
Rs. 7, 500/- per person
(For industry participants)

(Rs. 6,750 early bird price for
registrations before 20^th November)

Rs. 4,000/- per person
(For institution participants)

Includes instructional fees and materials.
Discounts are available to companies that send three or more employees.

Contact
Pratima Kalmadi +91 9923183651,
+91-020-27292173/74 Ext 301
pratima@oniodesign.com

Organizers
Onio Design Pvt. Ltd.

India has seen a rapid change in the past couple of years. We believe that Social Trends and Cultural Insights are becoming the key to innovation today, especially in the emerging markets like India. Increasingly, trends thinking is finding its use in deciding future strategy of businesses and developing new products and interactions. This one day workshop focuses on understanding Trends, Consumer Segmentation for India and how to hone the innovation direction using them. As the global focus shifts to the Indian market, there is a curiosity to understand Indian consumer insights and trends that gobeyond statistics. Trends thinking, is a powerful way to define and align the innovation strategy.

For the participants

The one -day workshop organized by Onio will focus on :

Understanding Trends and how they can be leveraged in product innovation or brand strategy?
Understand difference in Trend Spotting, Fashion trends and Social Trends
Consumer Segmentation and Trends mapping
What are the Trends for 2009-2010?
Hands-on workshop on Trends and Application.

Who should attend
The workshop is best suited for Senior Management, Entrepreneurs in Consumer product Industry, Design Researchers, Brand Managers, Product Managers, R&D managers and Designers. This workshop will be significant for those who are interested in understanding and strengthening their knowledge about trends and consumer segmentation, with a primary focus on the application of the same for their industries.

Facilitators
The day will be facilitated by Mr. Manoj Kothari, who is the Founder director and principal strategist at Onio Design. The first half of the day would consist of an elaboration of Trends for India 2009-10, followed by a presentation on a unique consumer segmentation methodology for India, developed by Onio. Post lunch will be an interactive workshop which will focus on the application of trends and segmentation in order to give the participants a comprehensive knowledge about using the same in their respective industries.