8th CII-NID Design Summit
11-12 February 2009; YASHADA; Pune

Design Next - Inspiring Transformation
Programme
point

DAY - I (11 FEBRUARY 2009), WEDNESDAY
0930 - 1030 hrs

0930 - 0935 hrs




0935 - 0945 hrs



0945 - 1000 hrs





1000 - 1015 hrs




1015 - 1020 hrs




Inaugural Session

Welcome Address
Atul C Kirloskar
Chairman and Managing Director
Kirloskar Oil Engines Ltd.

Theme Address
Y S Rajan

Principal Adviser, CII

Keynote Address
Henri Christiaans

Associate Professor
Delft University of Technology, The Netherlands and
Editor in Chief, Journal of Design Research

Inaugural Address
Frank Heemskerk

Minister for Foreign Trade
Government of The Netherlands

Vote of Thanks
Nachiket Thakur

Chairman
Pune Design Festival

1020 - 1030 hrs MoU Signing Ceremony : Indo-Dutch Design Collaborations

Moderator :
Theo J J Groothuizen

Counselor - Science & Technology
The Royal Netherlands Embassy

1030 - 1100 hrs Tea/Coffee Break
1100 - 1200 hrs CNBC Panel Discussion - "Design Next : Inspiring Transformation"

Moderator :
Suresh Venkat

Executive Producer, CNBC

Panelists :
Arun Jaura

Group CTO, Mahindra Group
Member, CII National Committee on Design

Y S Rajan
Principal Adviser, CII

Sudhir Sharma
Founder Moderator, Designindia and
Member, CII National Committee on Design

Peter Kersten
BNO Ambassador and
Past President, BNO, Netherlands

Satish Gokhale
President, Pune Design Foundation and
Member, CII National Committee on Design

Hari Nair
Director, Global Consumer Design, Whirlpool and
Member, CII National Committee on Design

S Sundar
President, Association of Indian Design Industry (AIDI)

Pradyumna Vyas
Head, Education Wing
National Institute of Design (NID)

1200 - 1300 hrs Session 1 : Setting the Agenda

This session is to frame issues before the conference, its speakers and attendees from the viewpoint of various stakeholders. Each speaker will discuss design from the context of his own area and put forth suggestions for areas of discussion and deliberation during the conference. Each speaker will outline the role of their domain with respect to the conference theme "Design Next: Inspiring Transformation"

Moderator:
Y S Rajan

Principal Adviser, CII

Speakers :
Peter Kersten

BNO Ambassador and
Past President, BNO, Netherlands

Ravi Mokashi Punekar
Head - Department of Design
IIT Guwahati

1315 - 1400 hrs Lunch Break
1400 - 1530 hrs Session 2 : "Value of Design"

There is more to design than simply about "look and feel". Design is about creating strategic solutions to business problems. The speakers in this session will describe the importance of design in today's economy and will talk about increasingly crucial role of design in the competitiveness of companies in the global economy.

Session Chair:
Theo J J Groothuizen

Counselor - Science & Technology
Royal Netherlands Embassy

Speakers :
Amit Nandi

General Manager - Marketing
Bajaj Auto Ltd.

Leimei Julia Chiu
Director, International Design Center, NAGOYA Inc.
Executive Board Member, ICSID & Vice President, ICOGRADA

Sandy Speicher
IDEO, USA

Antonia Ward
Managing Editor
UK Design Council

Philippe Delivgne
Head, Institut Superieur de Design, France

1530 - 1600 hrs Tea/Coffee Break
1600 - 1615 hrs Launch of Solid Thinking Software by Design Tech
1615 - 1715 hrs Session - 3 : Pune - "The Design Hub of India"

With some of the best design firms recognized worldwide, many design institutes, a base for the biggest and renowned companies and manufacturing units in different sectors like Auto, Engineering, Software, Electronics, Telecom, and more, Pune, is already the design hub of India. This session will see presentations by Pune's design companies.

Session Chair :
Prakash Khanzode

Director, Onio Design

Speakers :
Wasim Khan

Director, Lemon Design

Manoj Phulambrikar
Founder, Wisdom Tree

Mandar Kale
Senior Designer, Elephant Strategy + Design

Nishma Pandit
Founder Director & Principal Designer, Ticket Design

Anand Belhe
Founder, Element One

1715 - 1815 hrs Panel Discussion - 1 : "Design for Industry"

Design brings value to customers and their enterprises, culminating in a sustainable competitive advantage. The panel will discuss how design can be made an integral part of Indian industry. The panelists will discuss the challenges and opportunities for industry to harness power of design. The panelists will outline the journey from "Made in India" to "Designed in India".

Moderator :
Pankaj Jhunja

Head - Design Realization and Quality
Renault Nissan Technology & Business Centre India

Panelists :
Prashant Subhedar
Director, Bang Design

Amit Gulati
Director, Incubis Consultants

Franck Eurvard
Chief Executive Officer
TACO Faurecia Design Center

Impact of Design on Traditional Domain focusing on Geographical Indication
G K Muthukumar
Senior Associate, Anand &
Anand Advocates

1900 hrs Cocktails & Dinner - Hosted by DSK International School of Design
Venue : DSK Gharkul Lawns, Mhatre Bridge, Pune

DAY - 2 : 12 FEBRUARY 2009, THURSDAY
0915 - 0930 hrs Keynote Address (Recorded Message)
Carlos Hinrichsen

President, ICSID
0930 - 1130 hrs Session - 4 : Growth of Design

Design has grown to be an imperative for business success and innovation. Speakers will talk about the evolving role of design in solving wicked problems that we face today with special emphasis on how design and design thinking can be a savior in these difficult times of economic upheaval, changing consumer perception, changing social behaviors. Speakers will advocate design and design thinking as a preferred method to address competitiveness and complex global problems.

Session Chair
Aparna Piramal

Director, Ergo

Speakers
Anil Mathur

Chief Operating Officer
Godrej Interio

Anuj Prasad
Director & Chief Designer, Desmania Designs and
Member, CII National Committee on Design

Raphael van Amerongen
Merkx + Girod Architects, Netherlands

Jocelyn Wyatt
Social Impact Lead
IDEO, USA

Badve Chandrasekhar
Director, Lokus Design

Peter Mcgrory
Professor, Design Management
University of Art and Design, Helsinki

1130 - 1200 hrs Tea/Coffee Break
1200 - 1300 hrs Panel Discussion - 2 : "Design as an Intellectual Property Asset : National and International Filing Routes"

Moderator :
T C James

DIPP, Government of India

Panelists :
William O'Reilly

Legal Officer - International Registrations The Hague System, WIPO

K M Viswanathan
Deputy Controller of Patents & Designs
Patent Office

D K Rahut
Assistant Controller of Patents & Designs
The Patent Office

1300 - 1400 hrs Lunch

1400 -1500 hrs Session 5 : Design Innovation

Design, innovation and growth are linked. Design investment can increase long-term profitability. Innovation and design aren't simply about new products or technology. They're also about how to improve products in everyday use, leading to reduced costs, increased usability and new business opportunities.

Session Chair
Lalit Kumar Das

Head, Industrial Design Center
IIT, Delhi

Speakers
Jos Oberdorf *

Partner, NPK Design, Netherlands

Ajay Nandgaonkar
Design Directions

Kranthi Vistakula
Incubatee - National Design Business Incubator (NDBI)

Himanshu Khatri and Sumiran Pandya
Founders - Media Shala & Incubatees - NDBI

1500 - 1600 hrs Session 6: Design in a Sustainable Context

This session will bring out vital concepts, ideas, experiences that will inspire by providing a wellarticulated basis for understanding the complexity and potential of sustainability, sustainable design, and explaining the contribution of design to the creation of a more meaningful material culture. The session will explore the design process in the context of sustainability, and challenges of conventional ways of defining, designing and producing functional objects.

Session Chair :
Pratima Kirloskar

President, The Indus Entrepreneurs (KBL)

Speakers :
Jinan KB
Designer, Educationist

Neelam Chibber
Founder Director, Industree Crafts

Richard Marshall
Director, Urban Design for Woods Bagot, Dubai

Erach Bharucha
Director, Bharati Vidyapeeth Institute of Environment Education & Research

1600 - 1630 hrs Tea / Coffee Break
1630 - 1800 hrs Session 7: Design in the Future

With changing times, Design has also evolved from a mere aesthetic adding vocation to direction leading profession. What will design be in the future is something that we all wonder? This session will bring forward ideas and visions of design in future.

Session Chair :
Jacob Mathew

Founder Director
Idiom Design & Consulting Pvt. Ltd.

Speakers :
Aditya Dev Sood

CEO & Founder, CKS Consulting

Dhananjay Dake
Head, Construction Catalysers

Markku Salimaki
Director,
International Design Business Management, Finland

Lisbeth Juul
Head of Press,
INDEX, Denmark

1800 hrs Summit Closing Function
Thanks giving, Acknowledgement of Contributors, Sponsors, Special mentions

Bala Mahajan
Vice Chairman, Pune Design Festival 2008

* Invited



Platinum Sponsor


dell   


Endorsed by

icsid

Organizers

cii    overseases    nid    pune-design-foundation


Documentation Sponsor

mitid


Dinner Sponsors

DSK1


Corporate Contributors
Venki   BP Ergo   Think 3   Design Tech

Partners

designindia

elephand

elephand-design