11-12 February 2009; YASHADA; Pune
Design Next - Inspiring Transformation
Programme

| DAY - I (11 FEBRUARY 2009), WEDNESDAY | |
|---|---|
|
0930 - 1030 hrs 0930 - 0935 hrs 0935 - 0945 hrs 0945 - 1000 hrs 1000 - 1015 hrs 1015 - 1020 hrs |
Inaugural Session Welcome Address Atul C Kirloskar Chairman and Managing Director Kirloskar Oil Engines Ltd. Theme Address Y S Rajan Principal Adviser, CII Keynote Address Henri Christiaans Associate Professor Delft University of Technology, The Netherlands and Editor in Chief, Journal of Design Research Inaugural Address Frank Heemskerk Minister for Foreign Trade Government of The Netherlands Vote of Thanks Nachiket Thakur Chairman Pune Design Festival |
| 1020 - 1030 hrs |
MoU Signing Ceremony : Indo-Dutch Design Collaborations
Moderator : Theo J J Groothuizen Counselor - Science & Technology The Royal Netherlands Embassy |
| 1030 - 1100 hrs | Tea/Coffee Break | 1100 - 1200 hrs |
CNBC Panel Discussion - "Design Next : Inspiring Transformation"
Moderator : Suresh Venkat Executive Producer, CNBC Panelists : Arun Jaura Group CTO, Mahindra Group Member, CII National Committee on Design Y S Rajan Principal Adviser, CII Sudhir Sharma Founder Moderator, Designindia and Member, CII National Committee on Design Peter Kersten BNO Ambassador and Past President, BNO, Netherlands Satish Gokhale President, Pune Design Foundation and Member, CII National Committee on Design Hari Nair Director, Global Consumer Design, Whirlpool and Member, CII National Committee on Design S Sundar President, Association of Indian Design Industry (AIDI) Pradyumna Vyas Head, Education Wing National Institute of Design (NID) |
| 1200 - 1300 hrs | Session 1 : Setting the Agenda This session is to frame issues before the conference, its speakers and attendees from the viewpoint of various stakeholders. Each speaker will discuss design from the context of his own area and put forth suggestions for areas of discussion and deliberation during the conference. Each speaker will outline the role of their domain with respect to the conference theme "Design Next: Inspiring Transformation" Moderator: Y S Rajan Principal Adviser, CII Speakers : Peter Kersten BNO Ambassador and Past President, BNO, Netherlands Ravi Mokashi Punekar Head - Department of Design IIT Guwahati |
| 1315 - 1400 hrs | Lunch Break |
| 1400 - 1530 hrs |
Session 2 : "Value of Design"
There is more to design than simply about "look and feel". Design is about creating strategic solutions to business problems. The speakers in this session will describe the importance of design in today's economy and will talk about increasingly crucial role of design in the competitiveness of companies in the global economy. Session Chair: Theo J J Groothuizen Counselor - Science & Technology Royal Netherlands Embassy Speakers : Amit Nandi General Manager - Marketing Bajaj Auto Ltd. Leimei Julia Chiu Director, International Design Center, NAGOYA Inc. Executive Board Member, ICSID & Vice President, ICOGRADA Sandy Speicher IDEO, USA Antonia Ward Managing Editor UK Design Council Philippe Delivgne Head, Institut Superieur de Design, France |
| 1530 - 1600 hrs | Tea/Coffee Break |
| 1600 - 1615 hrs | Launch of Solid Thinking Software by Design Tech |
| 1615 - 1715 hrs |
Session - 3 : Pune - "The Design Hub of India"
With some of the best design firms recognized worldwide, many design institutes, a base for the biggest and renowned companies and manufacturing units in different sectors like Auto, Engineering, Software, Electronics, Telecom, and more, Pune, is already the design hub of India. This session will see presentations by Pune's design companies. Session Chair : Prakash Khanzode Director, Onio Design Speakers : Wasim Khan Director, Lemon Design Manoj Phulambrikar Founder, Wisdom Tree Mandar Kale Senior Designer, Elephant Strategy + Design Nishma Pandit Founder Director & Principal Designer, Ticket Design Anand Belhe Founder, Element One |
| 1715 - 1815 hrs |
Panel Discussion - 1 : "Design for Industry"
Design brings value to customers and their enterprises, culminating in a sustainable competitive advantage. The panel will discuss how design can be made an integral part of Indian industry. The panelists will discuss the challenges and opportunities for industry to harness power of design. The panelists will outline the journey from "Made in India" to "Designed in India". Moderator : Pankaj Jhunja Head - Design Realization and Quality Renault Nissan Technology & Business Centre India Panelists : Prashant Subhedar Director, Bang Design Amit Gulati Director, Incubis Consultants Franck Eurvard Chief Executive Officer TACO Faurecia Design Center Impact of Design on Traditional Domain focusing on Geographical Indication G K Muthukumar Senior Associate, Anand & Anand Advocates |
| 1900 hrs |
Cocktails & Dinner - Hosted by DSK International School of Design Venue : DSK Gharkul Lawns, Mhatre Bridge, Pune |
| DAY - 2 : 12 FEBRUARY 2009, THURSDAY | |
| 0915 - 0930 hrs |
Keynote Address (Recorded Message) Carlos Hinrichsen President, ICSID |
| 0930 - 1130 hrs | Session - 4 : Growth of Design Design has grown to be an imperative for business success and innovation. Speakers will talk about the evolving role of design in solving wicked problems that we face today with special emphasis on how design and design thinking can be a savior in these difficult times of economic upheaval, changing consumer perception, changing social behaviors. Speakers will advocate design and design thinking as a preferred method to address competitiveness and complex global problems. Session Chair Aparna Piramal Director, Ergo Speakers Anil Mathur Chief Operating Officer Godrej Interio Anuj Prasad Director & Chief Designer, Desmania Designs and Member, CII National Committee on Design Raphael van Amerongen Merkx + Girod Architects, Netherlands Jocelyn Wyatt Social Impact Lead IDEO, USA Badve Chandrasekhar Director, Lokus Design Peter Mcgrory Professor, Design Management University of Art and Design, Helsinki |
| 1130 - 1200 hrs | Tea/Coffee Break |
| 1200 - 1300 hrs | Panel Discussion - 2 : "Design as an Intellectual Property Asset : National
and International Filing Routes" Moderator : T C James DIPP, Government of India Panelists : William O'Reilly Legal Officer - International Registrations The Hague System, WIPO K M Viswanathan Deputy Controller of Patents & Designs Patent Office D K Rahut Assistant Controller of Patents & Designs The Patent Office |
| 1300 - 1400 hrs |
Lunch
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| 1400 -1500 hrs | Session 5 : Design Innovation Design, innovation and growth are linked. Design investment can increase long-term profitability. Innovation and design aren't simply about new products or technology. They're also about how to improve products in everyday use, leading to reduced costs, increased usability and new business opportunities. Session Chair Lalit Kumar Das Head, Industrial Design Center IIT, Delhi Speakers Jos Oberdorf * Partner, NPK Design, Netherlands Ajay Nandgaonkar Design Directions Kranthi Vistakula Incubatee - National Design Business Incubator (NDBI) Himanshu Khatri and Sumiran Pandya Founders - Media Shala & Incubatees - NDBI |
| 1500 - 1600 hrs | Session 6: Design in a Sustainable Context This session will bring out vital concepts, ideas, experiences that will inspire by providing a wellarticulated basis for understanding the complexity and potential of sustainability, sustainable design, and explaining the contribution of design to the creation of a more meaningful material culture. The session will explore the design process in the context of sustainability, and challenges of conventional ways of defining, designing and producing functional objects. Session Chair : Pratima Kirloskar President, The Indus Entrepreneurs (KBL) Speakers : Jinan KB Designer, Educationist Neelam Chibber Founder Director, Industree Crafts Richard Marshall Director, Urban Design for Woods Bagot, Dubai Erach Bharucha Director, Bharati Vidyapeeth Institute of Environment Education & Research |
| 1600 - 1630 hrs | Tea / Coffee Break |
| 1630 - 1800 hrs | Session 7: Design in the Future With changing times, Design has also evolved from a mere aesthetic adding vocation to direction leading profession. What will design be in the future is something that we all wonder? This session will bring forward ideas and visions of design in future. Session Chair : Jacob Mathew Founder Director Idiom Design & Consulting Pvt. Ltd. Speakers : Aditya Dev Sood CEO & Founder, CKS Consulting Dhananjay Dake Head, Construction Catalysers Markku Salimaki Director, International Design Business Management, Finland Lisbeth Juul Head of Press, INDEX, Denmark |
| 1800 hrs | Summit Closing Function Thanks giving, Acknowledgement of Contributors, Sponsors, Special mentions Bala Mahajan Vice Chairman, Pune Design Festival 2008 |
| * Invited | |














